Digital Media Performance Strategist

Location: Barcelona, Spain; hybrid working model

Company

hirify.global provides technology and services for the travel and hospitality industry, supporting hotel clients and powering the future of travel.

What you will do

• Lead day-to-day communication with hotel clients, providing performance updates, strategic recommendations, and actionable insights.
• Plan and oversee digital media campaigns across search, display, video, and social platforms.
• Present campaign results and translate data into business recommendations aligned with client goals.
• Monitor and optimize campaigns using Google Marketing Platform, Google Ads, Display & Video 360, and Meta Business Manager.
• Use analytics and reporting tools to identify trends, troubleshoot performance issues, and drive continuous improvement.
• Support client retention, growth, strategy reviews, and renewals while tracking hospitality and travel demand trends.

Requirements

• 3–4 years of experience in digital media or performance marketing, preferably in a client-facing or agency environment.
• Proficiency in Google Ads, Search Ads 360, Display & Video 360, Google Analytics, Meta Business Manager, and Microsoft Advertising.
• Strong analytical skills, including campaign-data interpretation, optimization, and business insight generation.
• Hands-on familiarity with pixels, UTM parameters, floodlight tags, and data visualization tools.
• Fluent English and at least one additional European language required: Italian, French, or German.
• Bachelor’s degree or equivalent experience in Marketing, Business, Advertising, or a related field.

Nice to have

• Spanish or another additional language.
• Experience using AI productivity tools such as Microsoft Copilot, Gemini, or ChatGPT.

Culture & Benefits

• Hybrid working model.
• Global, diverse, and inclusive working environment.
• Learning through on-the-job training, formal activities, and collaboration.
• Supportive environment focused on employee well-being and work-life balance.
• Work connected to the future of travel and hospitality innovation.