Senior Strategic Campaign Marketing Manager

Location: Munich, Germany; hybrid setup with 60% of working time in the office and 40% at home. Up to 20 days of work abroad is available in approved countries.

Salary: €62,600–€76,500 per year.

Company

hirify.global is a multinational pet e-commerce company serving more than 12 million customers across multiple markets.

What you will do

• Plan, manage, execute, control, and analyze large-scale central campaigns across multiple countries.
• Evaluate campaign effectiveness, identify performance drivers and barriers, and turn insights into marketing actions.
• Develop creative campaign concepts, sales mechanisms, key messaging, media plans, and customer touchpoint strategies.
• Coordinate marketing packages and campaign activities with channel owners and internal and external stakeholders.
• Support campaign performance analysis through marketing KPI scorecards and present concepts and briefings to stakeholders.
• Steer external agencies and contribute to technical developments for campaign management, targeting, app, and raffle integrations.

Requirements

• Experience in campaign and brand marketing in an international, multi-market environment.
• Strong analytical and strategic thinking skills, including evaluating campaign performance and identifying root causes.
• Experience planning, executing, and optimizing large-scale centrally managed campaigns.
• Understanding of brand identity, sales mechanics, and KPI-driven campaign performance.
• Experience collaborating with media teams, channel owners, agencies, and senior stakeholders.
• Strong English communication and presentation skills; the role is based in Munich with regular office attendance.

Nice to have

• Additional language skills.
• Experience with campaign management tools, targeting integrations, or app marketing development.

Culture & Benefits

• Hybrid working with 60% office time and 40% home working.
• Option to work abroad for up to 20 days in approved countries.
• Career development opportunities, training, and professional support.
• Wellbeing offers, subsidized transport, and bike leasing.
• 20% discount across hirify.global products.
• Multinational environment focused on collaboration, diversity, and inclusion.