Social Media Specialist (Influencer Marketing)

Location: New York, New York, United States

Salary: $67,500–$82,500 USD per year

Company

hirify.global is a global product design and technology company developing consumer lifestyle products under the Shark and Ninja brands.

What you will do

• Maintain cross-brand content calendars and schedule approved posts across Instagram, TikTok, and YouTube Shorts.
• Manage day-to-day relationships with agencies, creators, and influencers across three brands.
• Review creator content for brand alignment, messaging accuracy, and FTC compliance, and coordinate briefing and revision cycles.
• Track influencer performance, prepare campaign and monthly reporting, and manage product seeding logistics.
• Monitor trends, develop reactive content briefs, and identify UGC for resharing or paid amplification.
• Manage comments, direct messages, tags, sentiment spikes, and cross-functional asset coordination.

Requirements

• 3–5 years of experience in social media, influencer marketing, or creator operations; strong internships may be considered.
• Hands-on experience with influencer campaign content review, approvals, briefing, and performance tracking.
• Experience with influencer management tools such as CreatorIQ, Aspire, or Grin, and social scheduling tools such as Sprout Social, Later, or Hootsuite.
• Native TikTok fluency and working knowledge of Instagram and YouTube Shorts organic performance mechanics.
• Strong organization and communication skills for managing creator pipelines, approval queues, and calendars across multiple brands.
• Bilingual English/Spanish capability, particularly for Spanish-speaking LATAM support.

Nice to have

• CPG or consumer brand experience.
• Agency background.

Culture & Benefits

• Medical, dental, and vision insurance, plus flexible spending and health savings accounts.
• 401(k) retirement plan with company matching and an employee stock purchase program.
• Paid time off, company holidays, parental leave, and disability insurance.
• Learning programs, wellness programs, product discounts, and backup child and eldercare days.
• Inclusive workplace focused on diversity, equity, inclusion, and professional growth.