Creative Producer (Mobile Gaming)

Location: São Paulo, hybrid

Company

hirify.global develops and markets mobile games.

What you will do

• Own the creative production pipeline for one or more games in collaboration with Product Marketing Managers and the in-house Creative Studio.
• Generate advertising concepts from competitor benchmarks, market trends, player signals, and performance results, carrying ideas from concept to script.
• Write scripts and briefs for video, playable, and static advertising assets.
• Direct production, including treatment, pacing, editing, animation, and review of cuts through final delivery.
• Analyze metrics including Spend Share, IPM, CTR, CPI, ROAS, hook rates, and hold rates to determine what to iterate, scale, or abandon.
• Partner with PMMs and Data Scientists on creative tests and document learnings in the team knowledge base.

Requirements

• Senior track record in audiovisual production or creative direction, including work in a production company, in-house studio, agency, or as an independent director.
• Portfolio of directed or produced work, with the ability to explain creative decisions behind specific pieces.
• Practiced scriptwriting skills from concept through shooting or animation script.
• Experience directing animation and motion work, including briefing, critiquing, and correcting it.
• Willingness to learn performance marketing logic, analyze creative results, and use insights to adjust future work.
• Excellent written and verbal communication in English and Portuguese.

Nice to have

• Experience in mobile gaming or app marketing.
• Experience with playable ads or interactive formats.
• Familiarity with Sensor Tower, AppMagic, or similar market intelligence tools.
• Experience running or interpreting structured A/B tests on creative.

Culture & Benefits

• Creative work is evaluated through taste, quality, iteration, and measurable performance.
• Daily use of AI tools is encouraged as leverage for research, benchmarking, and analysis.
• The role combines independent idea generation with collaboration across creative, marketing, product, game, and data functions.