2 дня назад
Marketing Executive, FT Specialist Events, FT Live
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Executive, FT Specialist Events, FT Live (Event Marketing): Planning and delivering multi-channel campaigns for conferences, awards, webinars and partner events with an accent on audience acquisition, persuasive content and commercial performance. Focus on segmenting professional audiences, optimising campaigns through data analysis, and coordinating marketing activity across content, sales, operations and design teams.
Location: London; hybrid model with staff required to work onsite 50% of the time
Company
is a global news organisation delivering journalism, professional information, digital products and specialist events.
What you will do
- Plan and deliver multi-channel campaigns for conferences, awards, webinars and partner events.
- Drive event registrations, paid delegate revenue and high-quality professional audience acquisition.
- Research audiences and markets, build segments, and tailor messaging by industry, seniority and geography.
- Write marketing copy for emails, event websites, social media and promotional materials.
- Coordinate with content, sales, operations, design and marketing teams on event and sponsor campaigns.
- Track registrations, revenue and campaign performance, producing optimisation recommendations and post-event analysis.
Requirements
- Strong organisational and project management skills with the ability to coordinate multiple campaigns.
- Excellent written communication and copywriting skills.
- Strong analytical, problem-solving and interpersonal skills.
- High attention to detail, commercial awareness and the ability to prioritise in a fast-paced environment.
- Confidence using Microsoft Office or Google Workspace, especially spreadsheets and presentation tools.
- Ability to work onsite in London 50% of the time under the hybrid model.
Nice to have
- Marketing experience in events, media, publishing, financial services or B2B environments.
- Experience with email marketing, organic or paid social media, CRM systems, registration tools or marketing automation software.
- Knowledge of audience segmentation, database marketing and campaign performance metrics.
- Degree or equivalent qualification in marketing, business or a related field.
Culture & Benefits
- Collaborative and inclusive workplace focused on growth, wellbeing and diverse perspectives.
- Generous annual leave and medical cover.
- Inclusive parental leave packages and subsidised gym memberships.
- Opportunities to contribute to the community.
- Hybrid working designed to support flexibility, collaboration and peer learning.
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