Integrated Brand Marketing Manager (Healthcare)

Location: London HQ, onsite

Company

Voy is building a category-defining healthcare brand in a highly regulated and emotionally sensitive market.

What you will do

• Develop and deliver integrated brand marketing across TV, OOH, paid and organic social, PR, influencers, partnerships, and CRM.
• Turn customer, market, and competitive insight into marketing strategies, propositions, and creative briefs.
• Lead brand campaigns from strategy and creative development through channel planning, production, launch, and measurement.
• Plan and execute go-to-market activity for new products, services, and key business initiatives.
• Connect brand and performance marketing across awareness, consideration, acquisition, and conversion channels.
• Coordinate internal teams and external agencies while managing timelines, budgets, quality, and marketing effectiveness.

Requirements

• 5+ years of experience in brand marketing with a track record of delivering integrated multi-channel activity.
• Strong strategic and creative judgement, including customer insight, proposition development, briefing, and storytelling.
• Commercial understanding of how brand marketing contributes to acquisition, consideration, and long-term growth.
• Experience across TV, OOH, paid social, organic social, CRM, and other marketing touchpoints.
• Strong project, stakeholder, agency, communication, analytical, and collaboration skills.
• Ability to operate autonomously in a fast-moving environment and manage multiple deadlines without compromising quality.

Culture & Benefits

• Work closely with Brand, Creative, Content, Growth, Product, and Analytics teams.
• Own projects and develop initiatives with autonomy.
• Collaborate with external creative and marketing agencies.
• Work on healthcare marketing where trust, clarity, and responsible storytelling are central.