2 дня назад
Senior User Acquisition Manager (Mobile Games)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Senior User Acquisition Manager (Mobile Games): Owning mobile game acquisition projects from budget planning and channel strategy through campaign launches and performance evaluation with an accent on multi-channel advertising, funnel metrics, and product-marketing collaboration. Focus on scaling high-budget campaigns, designing A/B tests, improving reporting systems, and automating procurement workflows.
Location: Remote or office-based in Georgia and Cyprus
Company
is an independent developer of multiplatform mobile casual games with offices in Tbilisi and Limassol.
What you will do
- Own user acquisition projects from budget planning and channel strategy through partner selection, campaign launches, and performance evaluation.
- Act as a strategic link between marketing and product teams, using data to support joint product and marketing decisions.
- Collaborate with the creative team to generate ideas, launch tests, and provide feedback.
- Identify acquisition bottlenecks and apply market insights and best practices to improve performance.
- Build and maintain practical reporting covering performance, risks, and next steps.
- Automate routine procurement tasks.
Requirements
- Proven experience as a User Acquisition Manager in the gaming industry.
- Hands-on experience with Facebook Ads, Google Ads, TikTok, Apple Search Ads, AppLovin, Unity Ads, Mintegral, ironSource, Offerwalls, and Rewarded Ads.
- Experience managing and scaling advertising campaigns with budgets exceeding $500,000 per month.
- Strong understanding of CPI, ROAS, LTV, and retention metrics.
- Experience with Appsflyer, Adjust, or Firebase, as well as new launches, soft launches, or early-stage products.
- Strong A/B testing skills and working proficiency in English for platforms and communication.
Culture & Benefits
- Remote or office-based work with flexible hours and late starts available from 11:00.
- Flat structure, minimal hierarchy, and low bureaucracy.
- Company-provided equipment.
- Corporate English and Greek language courses.
- Health and sports benefits.
- Learning and development budget for courses and conferences.
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