Director, Alcohol

Location: Tokyo, Japan; travel required up to 25%; relocation is not provided.

Company

A global beverage company focused on refreshing the world and developing recognized consumer brands.

What you will do

• Research target customer segments and identify the values driving purchase behavior.
• Develop brand and product positioning, marketing themes, and channel strategies aligned with customer demographics.
• Implement multichannel marketing campaigns across advertising, digital content, direct marketing, events, online promotions, and in-store activities.
• Oversee the development and distribution of marketing materials.
• Ensure customer experience aligns with brand image and strategy.
• Monitor campaign effectiveness and manage ongoing marketing activities and project steps.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 10+ years of experience in brand management, marketing, or a related field, preferably in consumer goods.
• Strong knowledge of brand development, brand positioning, and multichannel marketing.
• Experience conducting market research and interpreting data for brand strategy.
• Proficiency with marketing software and social media platforms.
• Strong communication, presentation, creative, analytical, collaboration, and project management skills.

Culture & Benefits

• Exposure to global marketing leaders and emerging marketing technologies and techniques.
• Global learning and leadership development programs.
• Agile work environment supporting experimentation, iteration, and innovation.
• Inclusive culture focused on continuous learning and growth.