AVP, Specialty & Wellness Marketing (Financial Services)

Location: Chicago, IL, United States; hybrid work with required commuting to the nearest Hub for in-person meetings, training, and culture events

Salary: USD 90,000–155,000 annually, plus eligibility for an annual performance-based bonus

Company

hirify.global provides financial products and services and supports specialty and wellness markets through partner programs.

What you will do

• Own marketing strategy and activation for assigned specialty and wellness clients and partners.
• Develop quarterly and annual marketing plans, integrated calendars, activation roadmaps, and QBR materials.
• Lead B2B and B2B2C multi-channel campaigns supporting provider engagement, consumer applications, approvals, purchase volume, usage, and retention.
• Build account-based and segment-based marketing programs, point-of-sale toolkits, signage, scripts, training materials, and partner content.
• Develop acquisition and lifecycle communications, including email automation and customer journey mapping using Salesforce Marketing Cloud or comparable platforms.
• Coordinate Sales, Client Management, Analytics, Digital, Lifecycle/CRM, Product, Operations, Risk/Compliance, Finance, Creative, and agency partners while tracking KPIs and optimizing performance.

Requirements

• Bachelor’s degree, or high school diploma/GED with at least 8 years of relevant marketing experience.
• At least 4 years of experience developing and executing multi-channel marketing campaigns.
• Experience in client-facing marketing, including presenting plans, results, and recommendations to partner stakeholders.
• Demonstrated B2B marketing experience; B2B2C experience is strongly preferred.
• Willingness and ability to travel for business, including travel of up to 30%.
• Legal authorization to work in the United States is required; employment visa sponsorship is not available now or in the future.

Nice to have

• Experience with multi-location, franchise, or enterprise partner models.
• Healthcare, wellness, specialty services, or financial products marketing experience.
• Salesforce CRM and Marketing Cloud experience.
• Knowledge of paid media, landing pages, tagging, measurement, and optimization.
• Strong project management, communication, collaboration, and influencing skills.

Culture & Benefits

• Flexible hybrid work with the option to work from home near a Hub or from an office.
• In-person business and team meetings, training, and culture events at the nearest Hub.
• Inclusive workplace focused on belonging, connection, and employee voice.
• Employee Resource Groups provide opportunities for community, learning, and growth.
• Reasonable accommodations are available for qualified applicants and employees with disabilities.

Hiring process

• Hiring includes background investigation, fingerprint submission, and drug testing as part of onboarding.
• Applicants must satisfy applicable eligibility requirements under Section 19 of the Federal Deposit Insurance Act.