Regional User Growth Manager (AI)

Location: São Paulo, Brazil — hybrid; remote options may be discussed for this specific role

Company

hirify.global is a workplace wellness platform connecting employees with fitness, mindfulness, therapy, nutrition, and sleep partners through a subscription.

What you will do

• Own the end-user marketing strategy for Brazil and manage acquisition, subscription, and churn KPIs.
• Develop marketing plans, forecast initiative impact, and optimize the full funnel across Email, Push Notifications, In-App Pop-ups, and WhatsApp.
• Use analytics, local market insight, and competitive research to identify and prioritize growth opportunities.
• Represent the Brazil User Growth team in regional meetings and collaborate with local stakeholders across customer success, sales, and customer experience.
• Manage regional initiatives end to end, from planning through CRM campaign deployment, QA, and reporting.
• Create or direct regional marketing assets and support experimentation, automation, and scalable campaign practices.

Requirements

• Prior experience leading end-to-end CRM or lifecycle marketing strategies across multiple markets.
• Strong analytical skills for interpreting data, evaluating campaign and KPI performance, and building reports.
• Proficiency with AI tools, including Gemini applications and Workspace tools, as a core part of the working process.
• Experience with stakeholder management, project management, campaign execution, and quality assurance.
• Working knowledge of Canva, Figma, and foundational HTML.
• Professional communication skills in Portuguese and English.

Nice to have

• Experience applying AI to marketing analytics, competitive research, campaign QA, or simple automations.
• Experience using prioritization frameworks such as RICE.

Culture & Benefits

• Flexible First workplace with hybrid and remote options for this role, subject to discussion with the recruiter and hiring manager.
• Flexible schedules aligned with time zones, team needs, and personal routines.
• Health, dental, and life insurance, plus home office reimbursement.
• Paid time off, birthday leave, additional annual days off, and 100% paid parental leave.
• hirify.global wellness membership, emotional wellbeing support, professional development platforms, and career growth opportunities.
• Inclusive culture focused on collaboration, psychological safety, wellbeing, and work-life balance.