Brand and Content Manager (EdTech)

Location: London, hybrid — two days per week in the office

Salary: Up to £45,000 per year

Company

hirify.global develops MIS and school management tools used by more than 12,500 schools and trusts.

What you will do

• Produce draft-to-publish blogs, case studies, gated content, white papers, emails, and social posts.
• Translate customer interviews and internal expertise into clear, authoritative B2B content.
• Repurpose long-form assets and support campaigns, gating strategies, launch sequencing, and nurture journeys.
• Manage web publishing, organic LinkedIn activity, Arbor Community content, and brand guideline compliance.
• Apply SEO and AI Engine Optimization workflows while creating visual assets with Canva and AI tools.
• Track content performance, leads, pipeline activity, web sessions, and AI-driven referrals; coordinate freelancers and agencies.

Requirements

• Strong B2B writing and editing skills across long- and short-form formats.
• Hands-on CMS, organic LinkedIn, SEO, and AEO experience.
• Experience connecting content to lead generation, gating strategies, and nurture journeys.
• Active use of AI-assisted tools such as Claude and Gemini to scale content production.
• Ability to interpret sales funnels and content performance metrics and build reports in HubSpot.
• Experience with Canva, GA4, HubSpot, brand guidelines, and briefing design teams.

Nice to have

• SaaS or EdTech experience.
• Experience with complex B2B buying cycles and multi-persona marketing.

Culture & Benefits

• Flexible working and a dedicated wellbeing team.
• 32 days of holiday plus Bank Holidays.
• Life assurance at three times annual salary, private dental insurance, and a salary-sacrifice pension.
• Virtual GP, mental health support, counselling, personalised health checks, and financial wellbeing services.
• Enhanced maternity, adoption, and paternity leave, plus return-to-work coaching.
• Professional development budget, social events, and one paid volunteering day each year.

Hiring process

• Phone screen.
• First-stage interview.
• Second-stage interview.