Regional Activation Manager (Marketing)

Location: Anywhere in the United States; candidates should be based in Nashville or Boca. Travel throughout the Southeast is required as needed, approximately 50–60%.

Company

The Farmer’s Dog provides personalized subscriptions of freshly made, complete and balanced dog food delivered directly to customers.

What you will do

• Plan and execute regional activations, events, partnerships, and market-level initiatives across the Southeast.
• Manage venue sourcing, vendor and staffing coordination, on-site logistics, and day-of activation operations.
• Localize national campaign concepts for regional audiences and communities.
• Manage the regional budget, track spending, and measure return on investment.
• Build relationships with local partners, venues, vendors, and regional stakeholders.
• Travel in-market to support activations, partners, and key opportunities.

Requirements

• At least two years of relevant experience.
• Experience turning brand strategy into locally relevant activations and consumer experiences.
• Ability to manage activations from concept through execution, including timelines, budgets, logistics, and partners.
• Strong relationship-building, communication, problem-solving, prioritization, and attention-to-detail skills.
• Ability to work in a fast-paced, ambiguous environment, manage multiple projects, and operate as a proactive self-starter.
• Based in Nashville or Boca and comfortable with significant regional travel.

Culture & Benefits

• Collaborative, cross-functional approach centered on customer problems and shared goals.
• Inclusive workplace focused on belonging, respect, diverse perspectives, and employee development.
• Healthcare, dental, vision, and company-supported mental health benefits.
• 12 weeks of paid parental leave, flexible PTO, and a competitive 401(k) plan with company match.
• Market-competitive compensation and equity packages.
• Dog-friendly office and discounted fresh food for pets.