1 день назад
Marketing Program Manager (Sky Media)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Program Manager (Sky Media) (Demand Generation): Building and delivering year-long marketing programmes that translate commercial objectives into lead-generation plans for SME-focused advertising sales, with an accent on stakeholder alignment, capacity planning, and shared marketing capability. Focus on designing measurable campaigns, coordinating content, digital, social, events, and creative delivery, and optimizing programmes against commercial priorities and available capacity.
Location: London, UK; hybrid working with 3 days in the office per week
Company
is a media and entertainment company delivering entertainment, sports, news, and arts through its products and services.
What you will do
- Act as the marketing lead for aligned departments and translate commercial objectives, revenue targets, sales cycles, and competitive pressures into marketing plans.
- Build and manage a year-long marketing programme with a commercial purpose, calendar, budget, deliverables, and capacity validation.
- Sequence and re-scope activities based on available capacity and current commercial priorities.
- Deliver programmes through shared capabilities covering content, digital and social, events, creative, and project management.
- Define measurement approaches, report progress and results, and stop or adjust activity that is not delivering.
Requirements
- End-to-end experience owning a demand-generation or lead-generation marketing plan or programme, including planning, delivery, and reporting.
- Experience delivering through people who do not report directly to you.
- Strong stakeholder management with senior commercial audiences and the ability to manage expectations and challenge decisions constructively.
- Commercial literacy, including comfort with revenue targets, pipeline, and sales mechanics.
- Excellent briefing and written communication skills.
- Ability to build plans that remain effective under capacity constraints.
Nice to have
- Experience in media, broadcast, advertising sales, or a media agency.
- Understanding of marketing to SMEs that are new to TV advertising.
- Experience working in matrix or shared-service marketing models.
Culture & Benefits
- Hybrid working approach with three office days per week.
- Free NOW package, including Sports and Cinema.
- Pension package with up to 9% employer contribution.
- Private healthcare with mental health support, digital GP, and dental insurance.
- Discounts on products, Sharesave and Tech schemes, and VIP rewards.
- Applicants must have the appropriate right to work in the UK; visa sponsorship is not available.
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