SEO Manager (Ecommerce/AI)

Location: Frankfurt am Main, Germany; hybrid with 3 days per week in person

Company

hirify.global is a global product design and technology company developing consumer lifestyle products under the Shark and Ninja brands.

What you will do

• Implement the SEO strategy for Germany, accounting for local market nuances.
• Optimize on-page elements, category pages, product pages, internal linking, and informational content.
• Own the organic blog and content roadmap, identify content gaps, and coordinate with copywriters, compliance, PR, agencies, product, merchandising, and performance teams.
• Conduct localized keyword research and address cannibalization across pages and products.
• Report weekly and monthly performance against forecasts and KPIs and identify opportunities for automation.
• Optimize content for featured snippets, People Also Ask, FAQ schemas, AI Overviews, and generative search platforms including Google, ChatGPT, and Perplexity.

Requirements

• Hands-on SEO experience in an ecommerce environment.
• In-depth knowledge of content SEO, on-page optimization, and keyword research.
• Confident use of Google Search Console and SEMrush.
• Familiarity with AEO practices, including featured snippet targeting, People Also Ask, and FAQ schemas.
• Strong written communication skills for clearly briefing and editing content.
• Availability to work from the Frankfurt office 3 days per week.

Nice to have

• Exposure to GEO principles and AI visibility monitoring tools.
• Experience with large product catalogs or multi-category ecommerce sites.
• Knowledge of Salesforce Commerce Cloud or other enterprise ecommerce platforms.
• Experience managing agency or vendor relationships.
• Understanding of how LLMs surface and cite content, with curiosity to experiment in this area.

Culture & Benefits

• AI-native culture focused on experimentation, new tools, and measurable consumer impact.
• Health insurance, retirement plans, paid time off, wellness programs, and employee stock purchase options.
• hirify.global product discounts and learning programs supporting personal and professional growth.
• Commitment to diversity, equity, inclusion, and career acceleration.