BoatUS Marketing Communications Specialist

Location: Springfield, VA; hybrid schedule with onsite work required 3 days per week

Company

hirify.global is a large United States auto insurer and a member of the Berkshire Hathaway family of companies.

What you will do

• Develop and execute integrated marketing campaigns supporting BoatUS programs, boating safety courses, clean water initiatives, life jacket programs, and Foundation priorities.
• Coordinate campaign calendars and content schedules across email, web, social media, video, partner toolkits, and promotional materials.
• Manage email campaigns from concept through deployment, including audience segmentation, automated customer journeys, newsletters, welcome series, course promotions, donor communications, and partner outreach.
• Manage and grow association social media channels, create campaign assets, monitor trends, and support national awareness campaigns.
• Track campaign performance and prepare monthly and quarterly reports covering engagement, website traffic, enrollments, reach, advertising performance, lead generation, and audience growth.

Requirements

• Bachelor’s degree in marketing, communications, journalism, or a related field.
• 4–6 years of experience in marketing, communications, digital marketing, or public relations.
• Excellent written and verbal communication skills.
• Experience managing email marketing campaigns and marketing automation platforms.
• Experience developing content for multiple channels, including social media and web.
• Strong project management, organizational, and campaign analytics skills.

Nice to have

• Experience with Salesforce, CRM systems, and marketing automation tools.
• Proficiency with Adobe Creative Suite.

Culture & Benefits

• Personalized development programs, mentorship, and certification assistance.
• Inclusive and collaborative culture focused on shared success.
• Competitive pay, benefits, and flexibility supporting employee well-being and career development.
• Commitment to innovation, integrity, equal employment opportunity, and workplace accommodations.