Associate Manager, Culture & Content (Marketing)

Location: Los Angeles, California; hybrid schedule with in-office work three days per week

Company

hirify.global operates a global portfolio of dating products including Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, and HER.

What you will do

• Lead social, creator, partnership, and content programs across approximately 2–3 hirify.global brands.
• Identify emerging cultural trends, communities, creators, and relevant moments for brand participation.
• Develop always-on and campaign plans with cross-functional and agency partners.
• Concept, script, capture, shoot, edit, adapt, and publish platform-native organic content across short-form video and static formats.
• Build creator rosters, coordinate campaigns and IRL activations, and manage approvals, timelines, and performance tracking.
• Monitor social channels, protect brand trust, collaborate with community management, and lead connected planning across social, creators, partnerships, experiences, and paid amplification.

Requirements

• 3–5 years of experience in brand, social, cultural marketing, partnerships, creator marketing, or a related field.
• Hands-on content creation experience is required, including independently concepting, shooting, and editing social content using CapCut, Premiere, Figma, or equivalent tools.
• A portfolio or reel demonstrating personally created and edited native social content.
• Strong understanding of major and emerging social platforms, channel-specific communities, and platform-native storytelling.
• Experience building culturally relevant programs, managing cross-functional teams and external partners, and measuring campaign performance.
• Excellent communication, project management, editorial judgment, creative instincts, and ability to balance multiple brands and priorities.

Culture & Benefits

• Work closely with brand, insights, creative, PR, product, growth, analytics, agency, and vendor partners.
• Values emphasize ownership, speed, collaboration, candid communication, safety, and creativity.
• Reasonable accommodations are available during pre-employment testing and interviews.

Hiring process

• Selected candidates may participate in pre-employment testing and interviews.
• Accommodation requests can be submitted during the hiring process.