Marketing Director, Brand and Creative

Location: Hybrid, three days per week in office and two days per week from home, in New York, NY or Chevy Chase, MD. Up to 25% travel is required.

Annual salary: $146,575.00–$229,600.00

Company

hirify.global provides insurance coverage to millions of customers and operates an evolving, innovation-focused brand and marketing organization.

What you will do

• Develop and execute brand, creative, and content marketing strategies aligned with business objectives and profitable growth.
• Define creative vision, brand guidelines, marketing briefs, project standards, milestones, and performance KPIs.
• Manage content production budgets and maximize the impact of marketing investments across projects and channels.
• Lead relationships with external creative and media agency partners and hold them accountable for business objectives.
• Partner with analytics and marketing stakeholders to establish testing frameworks, evaluate content performance, and recommend optimizations.
• Manage, mentor, and inspire designers, copywriters, and other creative professionals while collaborating with marketing, product, sales, and executive teams.

Requirements

• Bachelor’s degree in marketing, business, or a related field.
• At least 10 years of marketing experience, including at least 3 years in a leadership role.
• Experience developing and executing marketing strategies, managing large-scale B2B and B2C programs, and leading creative and content teams.
• Experience working with external creative and media agency partners.
• Strong analytical, communication, interpersonal, project management, and problem-solving skills.
• Experience with digital marketing channels, especially paid and owned social media.

Nice to have

• Insurance category experience.
• Understanding of content production across broadcast, social, digital, and experiential media.
• Comfort balancing data, analytics, creativity, and emotional and functional advertising strategy.

Culture & Benefits

• Workplace flexibility through the hirify.global Flex program, including the ability to work from anywhere in the US for up to four weeks per year.
• Comprehensive benefits supporting physical, mental, emotional, and financial well-being.
• 401(k) plan with a 6% match vested from day one, performance incentives, and tuition assistance.
• Training, certification assistance, career mentorship, and coaching.
• Mental healthcare, fertility and adoption assistance, employee engagement, and recognition programs.