Marketing Data Engineer (Fintech)

Location: Singapore; at least 3 days in the office

Company

hirify.global is a global payments technology company facilitating transactions between consumers, merchants, financial institutions, and governments in more than 200 countries and territories.

What you will do

• Build and maintain PySpark data pipelines in Hadoop environments for internal and external marketing data.
• Support A/B testing, incrementality testing, geo-based experiments, and Marketing Mix Modeling initiatives.
• Manage CRM and Customer Data Platform data flows, audience segmentation, personalization, and unified customer profiles.
• Develop automated data-quality checks, anomaly detection, governance frameworks, and privacy-compliant processes.
• Create campaign reporting workflows, marketing performance dashboards, and analytics tools for acquisition, ROI, and campaign effectiveness.
• Collaborate with Marketing, Insights & Analytics, Data Science, and data stewards on audience qualification, identity resolution, tokenization, and measurement requirements.

Requirements

• 5–8 years of experience in data analytics or data engineering, preferably with marketing data.
• Strong Python, PySpark, Spark SQL, and advanced SQL skills, including data modeling with Star Schemas or Snowflake.
• Experience with Hadoop components such as HDFS, Hive, and YARN, plus orchestration tools such as Airflow or Oozie.
• Knowledge of experimentation, incrementality testing, lift measurement, first-party data strategies, and privacy-compliant customer matching.
• Experience with marketing automation platforms, CRM/CDP workflows, audience deployment, identity resolution, hashed identifiers, and tokenization.
• Business-level English and willingness to attend early morning or evening meetings with U.S.-based teams when required.

Nice to have

• Experience with survey-based marketing research, customer lifecycle analytics, B2B marketing analytics, or product marketing data management.
• Experience analyzing content, events, webinars, partner-led marketing, CRM email, and media campaigns.
• Certifications in cloud platforms, Salesforce, or data management.
• Experience with service-level management, SLA reporting, mentoring, or payments industry projects.

Culture & Benefits

• Hybrid work arrangement with at least 3 days in the office.
• Collaboration across global time zones and functions in a matrixed organization.
• Work in an Agile and fast-paced environment with multiple priorities.
• Equal employment opportunity workplace.