Lead Content Strategist

Location: London, United Kingdom; hybrid work with office attendance averaging four days per week

Company

hirify.global is a global creative and digital experience agency within WPP, delivering brand, customer experience, commerce, and enterprise digital solutions for major international clients.

What you will do

• Define and champion enterprise content strategies aligned with customer needs, business objectives, and digital experience vision.
• Lead scalable content frameworks, governance models, workflows, and content operations across complex digital ecosystems.
• Develop tone of voice guidelines, content models, taxonomies, metadata approaches, reusable patterns, and modular content structures.
• Establish composable-ready content and design principles supporting flexibility, reuse, governance, scalability, and omnichannel delivery.
• Collaborate with UX, UI, Service Design, Product, SEO, Analytics, Development, Architecture, and client stakeholders.
• Facilitate workshops, audits, gap analyses, ecosystem assessments, and stakeholder alignment sessions while presenting strategic recommendations.

Requirements

• Significant experience in content strategy within complex enterprise digital environments.
• Proven experience developing enterprise content strategies, governance models, structured content, content modelling, and scalable content ecosystems.
• Strong understanding of composable architecture, composable CMS ecosystems, and omnichannel digital experiences.
• Experience with tone of voice guidelines, content frameworks, taxonomy, reusable content structures, UX, Service Design, SEO, accessibility, and design systems.
• Excellent workshop facilitation, stakeholder management, presentation, and strategic communication skills.
• A strong portfolio demonstrating strategic content work across complex digital ecosystems is essential.

Nice to have

• Experience in automotive, mobility, retail, or another customer experience-led industry.

Culture & Benefits

• Contractual position within hirify.global Enterprise Solutions’ multidisciplinary Experience Team.
• Career development and training opportunities.
• Culture built around Heart, Brains, and Courage, emphasizing empathy, innovation, collaboration, and experimentation.
• Hybrid working approach with teams in the office an average of four days per week.
• Permanent roles may include bonus, pension, medical insurance, life assurance, holiday flexibility, family-friendly policies, and retail discounts.

Hiring process

• Applicants submit their information directly to hirify.global for consideration.