Senior Marketing Data Analyst (Mobile Games)

Location: Barcelona, Spain; hybrid work with at least 2 days per week in the Barcelona office

Company

hirify.global is a mobile game studio within the Zynga and Take-Two Interactive family, creating social games for a global player base.

What you will do

• Design and drive analytics solutions for marketing performance, including statistical frameworks, integrated data pipelines, and interactive analytical tools.
• Partner with marketing and cross-functional teams to identify growth opportunities, improve efficiency, and shape strategic initiatives.
• Lead analytical deep dives and translate findings into actionable recommendations for senior stakeholders.
• Visualize and communicate complex analytical results to support data-driven decision-making.
• Apply statistical methodologies to evaluate performance and account for uncertainty in major initiatives.
• Prototype AI-driven automation to streamline investigations and improve decision-making.

Requirements

• Experience with predictive modeling, statistics, experimental design, optimization, and data visualization.
• Understanding of marketing metrics and KPIs, including campaign optimization, Lifetime Value modeling, and incrementality analysis.
• Proficiency in SQL and Python, with hands-on experience in Redshift, Databricks, PySpark, and Airflow.
• Strong analytical, problem-solving, and communication skills, including the ability to translate ambiguous questions into actionable insights.
• Proven experience in data analytics or data science roles.
• Bachelor’s degree in Computer Science, Mathematics, Statistics, Economics, or another quantitative field; a Master’s, MBA, or PhD is preferred.

Nice to have

• Familiarity with AI/ML concepts or experience automating recurring analytics workflows.
• Master’s degree, MBA, or PhD in a quantitative field.

Culture & Benefits

• 25 days of annual leave plus public holidays.
• Private medical insurance for the employee and family, along with disability and life insurance.
• Choice of an iOS or Android device, Spotify Premium, language lessons, and a professional development budget.
• Social events, parties, and access to Take-Two Interactive’s employee stock purchase plan, subject to eligibility.
• Onsite gym, free breakfast and lunch, specialty coffee, physiotherapist, and hairdresser.