(Senior) Media Analyst for Talent Acquisition

Location: Hybrid work in München or Düsseldorf, Germany, combining on-site and remote work.

Company

Boston Consulting Group is a global consulting firm partnering with business and society leaders to address complex strategic challenges.

What you will do

• Measure and evaluate digital employer branding campaigns across paid, owned, and organic channels.
• Implement UTM tracking, conversion tracking, and attribution models to assess ROI and media efficiency.
• Own analytics across the candidate lifecycle, including pipeline tracking, funnel conversion, and channel effectiveness.
• Build scalable dashboards and automated reports in Power BI or Tableau, using generative AI tools where relevant.
• Translate recruitment and media data into management-ready storylines and optimization recommendations.
• Coordinate Recruiting, Employer Branding, HR, regional teams, and the external media agency.

Requirements

• Degree or comparable vocational qualification in business administration, controlling, analytics, marketing, media management, HR, or a related field.
• Two to five years of hands-on experience in web analytics, marketing or HR reporting, or controlling.
• Experience evaluating digital campaigns, tracking performance metrics, and applying attribution methods.
• Strong Excel and PowerPoint skills, with experience using Power BI or Tableau.
• Ability to manage timelines, deliverables, budgets, and stakeholder coordination independently.
• Full fluency in German and English, written and spoken, is required.

Nice to have

• Experience with Econda, Contentsquare, or Phenom People.
• Curiosity about machine learning, generative AI, and AI agents in HR and marketing.
• Experience in an international, service-oriented environment.

Culture & Benefits

• Hybrid working model supported by digital collaboration tools.
• 30 days of annual vacation and a flexibility program.
• Competitive performance-based compensation with fixed and variable components.
• Training and professional development opportunities.
• Insurance, retirement programs, commuting support, and family benefits.
• Employee Assistance Program, mindfulness offers, gym membership, team activities, and an inclusive workplace.