Measurement Analyst (AdTech)

Location: Palo Alto, California, United States

Salary: $98,000–$148,000 USD per year

Company

hirify.global provides end-to-end advertising technologies that help businesses reach, monetize, and grow global audiences.

What you will do

• Investigate performance metrics across platform data, third-party measurement systems, and internal attribution systems.
• Analyze large-scale data with SQL and Python to identify trends, inconsistencies, and actionable insights.
• Design and evaluate incrementality tests and interpret MMM, MTA, brand lift, post-purchase, and related measurement results.
• Build tracking frameworks for test performance and campaign outcomes, ensuring proper setup and adoption of learnings by advertisers and partners.
• Translate analytical findings into business strategies that improve campaign effectiveness and advertiser ROI.
• Collaborate with Partnerships, Marketing Science, Business Development, advertisers, and external stakeholders.

Requirements

• Strong SQL skills and experience with large-scale data manipulation.
• Proficiency in Python for data analysis, including pandas, numpy, sklearn, and matplotlib.
• Thorough understanding of data structures and significant experience delivering analytical projects end to end in an online environment.
• Ability to communicate complex analytical findings as clear business recommendations.
• Curiosity, attention to detail, an investigative mindset, and comfort working with messy or incomplete data.
• Ability to manage competing priorities, take initiative, collaborate, and deliver results in a fast-paced environment.

Nice to have

• Experience in advertising, digital marketing, or eCommerce analytics.
• Experience with CLS, RCTs, attribution modeling, incrementality testing, and GeoLift.
• Ability to apply AI techniques to marketing measurement challenges.

Culture & Benefits

• Pay-for-performance total compensation package with potential equity and other incentive compensation.
• Medical, dental, vision, life, and disability insurance.
• 401(k) retirement plan.
• Unlimited discretionary time off, 10 paid holidays per year, and 80 hours of paid sick leave.
• Equal opportunity and inclusion-focused employment practices.

Hiring process

• Apply online.
• The application window is expected to close within 30 days of the posting date.