Meta Ads Media Buyer

Location: Remote from São Paulo, Buenos Aires, Mexico City, Lima, Santiago, or Panama City; full-time work aligned with EST hours, Monday to Friday

Company

hirify.global connects this role with a fast-moving marketing agency serving outdoor living contractors across the United States.

What you will do

• Manage multiple Meta advertising accounts independently.
• Build, launch, test, optimize, and scale paid social campaigns.
• Analyze cost per lead, cost per booked appointment, and downstream conversion quality to decide what to scale, improve, or stop.
• Develop campaign strategies and define creative direction for ads.
• Write content and creative briefs for video editors, review creatives, and approve ads for launch.
• Collaborate with the CSM, founder, and creative team while supporting landing pages or GoHighLevel funnels when needed.

Requirements

• Hands-on experience running Meta ads for lead generation.
• Experience managing campaigns for local service businesses or similar performance-driven service models.
• Ability to independently manage multiple accounts and prioritize performance issues.
• Strong understanding of cost per lead and cost per appointment metrics.
• Ability to diagnose account issues quickly and identify what to test first.
• Strong communication and organizational skills.

Nice to have

• Experience with GoHighLevel.
• Experience with landing pages or lead generation funnels.
• Experience with contractors, home services, or similar local business verticals.

Culture & Benefits

• 100% remote work with LATAM-friendly hours.
• Lean, high-performance environment focused on ownership, proactivity, and strong execution.