Senior Paid Media Specialist (WTC & TBM)

Location: Boca Raton, FL, with a hybrid schedule; remote work is optional on Fridays, and on-site work is required Mondays through Thursdays. The model also applies to offices in Woodbury, MN, and Seattle, WA.

Company

Purpose Brands is the parent company of Orangetheory, hirify.global, Waxing the City, and The Bar Method.

What you will do

• Support franchisees as a paid media subject matter expert for local campaigns generating bookings and leads and building local brand awareness.
• Manage day-to-day local paid media programs across PPC, paid social, traditional media, and new channels.
• Provide media vendors with creative packages, operational data, reporting, links, and tagging support.
• Monitor agency performance and coordinate with the Paid Media Marketing Manager and preferred agency partners.
• Develop campaign briefs, performance reports, creative briefs, educational webinars, and other campaign documentation.
• Track franchisee participation, spend, and performance; analyze monthly results, recommend strategies, and execute growth-focused test programs.

Requirements

• Hands-on experience with Meta Ads and Google Ads.
• 3+ years of experience in digital marketing or advertising, with expertise in paid media.
• Bachelor’s degree in marketing.
• Experience working with agencies and within a franchise system.
• Experience leading projects in growing or changing organizations with a lean-agile mindset.
• Strong oral and written communication skills, attention to detail, strategic thinking, and the ability to learn and grasp new concepts quickly.

Nice to have

• Advertising agency experience.

Culture & Benefits

• Hybrid work environment with remote Fridays and on-site work Monday through Thursday.
• Medical, dental, and vision coverage, life and disability insurance, and mental health benefits.
• Unlimited time off, paid holidays, and flexible Fridays between Memorial Day and Labor Day.
• 401(k) savings plan with 4% matching.
• Ten coaching and therapy sessions, brand discounts and reimbursements, in-house workout facilities, and professional development opportunities.
• Workplace focused on diversity, equity, inclusion, learning, growth, and employee engagement.