4 дня назад
Senior Paid Media Specialist - WTC & TBM
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Paid Media Specialist - WTC & TBM (Paid Media/Digital Marketing): Managing local demand-generation campaigns across PPC, paid social, and traditional media to generate franchisee bookings and leads with an accent on campaign performance, agency coordination, and franchisee support. Focus on analyzing multi-location campaign results, developing optimization recommendations, and testing new local media programs.
Location: Boca Raton, Florida, United States; hybrid work with on-site days Monday through Thursday and optional remote work on Fridays
Company
Purpose Brands is the parent company of Orangetheory, , Waxing the City, and The Bar Method, operating a franchise network across multiple fitness and wellness brands.
What you will do
- Manage and support local paid media campaigns across PPC, paid social, and traditional media to generate bookings and leads.
- Work directly with franchisees as a paid media subject matter expert and provide ongoing campaign support.
- Coordinate with media vendors and partner agencies by providing creative packages, operational data, reporting, links, and tagging.
- Monitor agency performance and collaborate with the Paid Media Marketing Manager on improvements.
- Track franchisee participation, spending, and campaign performance, then provide monthly insights and strategic recommendations.
- Develop campaign briefs, performance reports, creative briefs, educational webinars, and test programs for local media initiatives.
Requirements
- Bachelor’s degree in marketing.
- 3+ years of experience in digital marketing or advertising.
- Expertise in paid media with hands-on experience using Meta Ads and Google Ads.
- Experience working with agencies and within a franchise system.
- Strong written and verbal communication, attention to detail, strategic thinking, and ability to learn new concepts quickly.
- Experience leading projects in growing or changing organizations with a lean-agile mindset.
Nice to have
- Advertising agency experience.
Culture & Benefits
- Hybrid work environment with remote Fridays and on-site work Monday through Thursday.
- Medical, dental, and vision coverage.
- Life and disability insurance, mental health benefits, and 10 coaching and therapy sessions.
- Unlimited time off, paid holidays, and flexible Fridays between Memorial Day and Labor Day.
- 401(k) savings plan with 4% matching, brand discounts, and reimbursements.
- Professional development opportunities, in-house workout facilities, and team-building activities.
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