Head of Media

Company

hirify.global is a web technology company behind Network Solutions, Domain.com, Bluehost, and HostGator, providing domains, websites, email, security, and related services to entrepreneurs and small businesses.

What you will do

• Set the overall media strategy and annual plan for Network Solutions and Domain.com, including goals, audiences, channel mix, budget, timing, forecasting, and pacing.
• Define full-funnel audience segmentation and targeting using customer data, supporting acquisition through paid search, paid social, creators, programmatic, video, affiliate, and new channels.
• Own media mix modeling, attribution, incrementality testing, matched-market tests, and a structured learning agenda across channels, audiences, creative, and offers.
• Oversee execution and optimization, including bidding, targeting, creative rotation, landing pages, pacing, and agency delivery.
• Lead a team of about seven and manage media and affiliate agency partners against clear goals and operating cadences.
• Partner with the CMO, Finance, Analytics, Lifecycle and CRM, Brand, Creative, Storefront and Discovery, and Marketing Operations on growth outcomes.

Requirements

• 12+ years of experience in performance marketing or paid media, including 5+ years leading teams.
• Experience managing $25M+ annual paid media budgets for a subscription or recurring-revenue business.
• Experience building full-funnel plans across mid- and upper-funnel channels while growing profitable acquisition.
• Experience owning annual media planning, audience strategy, and a structured cross-channel learning agenda.
• Experience selecting and leading media and affiliate agency partners.
• Deep expertise in search, paid social, programmatic, video, and affiliate, including audience targeting and direct response.
• Strong knowledge of acquisition economics, including CAC, LTV, ROAS, and payback period, plus modern measurement using media mix modeling, incrementality testing, and server-side tracking.
• Practical experience using automation and AI in campaign and creative work.
• Experience making the business case for marketing investment to C-level executives and Finance, and collaborating with brand, analytics, and business partners on shared targets.
• Bachelor's degree or equivalent practical experience.

Nice to have

• Experience in domains, hosting, website builders, SaaS, or SMB digital services.
• Experience with multi-brand and multi-market programs or PE-backed companies.

Culture & Benefits

• Culture focused on diversity, inclusion, belonging, and authentic participation.
• 20+ affinity groups supporting networking and connection across the global workforce.
• Health insurance, HSA, medical, dental, vision, matching 401(k), life and disability insurance, tuition reimbursement, and pet insurance.
• Generous vacation policy and opportunities to learn different areas of the business, take on new challenges, receive mentorship, and grow professionally.