Senior Associate Marketing Manager (Performance Marketing)

Location: Tempe, Arizona, USA; standard hybrid working environment with up to 10% travel and occasional work at video shoots, shows, and events.

Company

hirify.global is a global powersports company developing off-road vehicles, snowmobiles, boats, motorcycles, electric vehicles, and related parts, garments, and accessories.

What you will do

• Develop integrated marketing and promotional strategies for parts, gear, and accessories in partnership with Sales and Category Management.
• Manage annual campaign and promotional calendars aligned with inventory, seasonal opportunities, and revenue goals.
• Coordinate go-to-market plans for product launches, seasonal initiatives, and key business objectives.
• Own email marketing programs, including segmentation, targeting, testing, and optimization for acquisition and retention.
• Lead paid media planning, agency coordination, channel investment, and return-on-marketing-spend optimization.
• Develop customer lifecycle, loyalty, CRM, direct mail, and owner communication programs; establish KPIs and present performance recommendations.

Requirements

• Bachelor’s degree in business, marketing, or a related field; an MBA is preferred.
• At least five years of marketing or related experience, with digital marketing experience preferred.
• Leadership and mentoring experience, strong written and verbal communication, and strong Microsoft Office skills.
• Ability to lead cross-functional work, manage priorities, work autonomously, and deliver within deadlines and budgets.
• Ability to work in a standard hybrid environment and travel up to 10%.
• This position is not eligible for visa sponsorship.

Culture & Benefits

• Agile working environment with challenging assignments and opportunities for increased responsibility.
• Competitive compensation with a profit-sharing plan and employee ownership through company contributions to an Employee Stock Ownership Plan.
• 401(k) matching, financial wellness education, and discounted employee stock purchases.
• Health, dental, and vision insurance, wellness programs, paid time off, life insurance, and disability benefits.
• Gym and personal training reimbursement, plus paid volunteer time through hirify.global Gives and support from the hirify.global Foundation.