Senior Digital Specialist, Emerging Ads

Location: Hybrid, with a minimum of three office days per week in Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA.

Annual base salary: $85,000–$115,000.

Company

hirify.global is an Autonomous IT company providing endpoint management, real-time intelligence, agentic decision-making, and autonomous execution for IT and security operators.

What you will do

• Analyze digital campaign performance, identify trends, and provide optimization recommendations.
• Execute campaigns across emerging digital channels, including campaign builds, targeting setup, launch QA, and budget pacing.
• Optimize creative, audiences, bids, and campaign performance while flagging risks early.
• Use AI tools for performance analysis, reporting, optimization, and automated workflow development.
• Set up and maintain pixels, UTM parameters, naming conventions, and accurate data flows into Marketo and Salesforce.
• Partner with integrated campaigns and creative teams, support A/B testing and incrementality measurement, and recommend tests for new platforms and features.

Requirements

• Bachelor’s degree or equivalent experience.
• At least 3 years of digital marketing experience.
• Understanding of paid channels, audience targeting, conversion tracking, and the funnel from click to pipeline.
• Hands-on experience with at least one major advertising platform, such as Google Ads, LinkedIn Ads, Meta, or Display Ads.
• Strong analytical skills and experience using Excel or Google Sheets, advertising platform reporting, and GA4.
• Exceptional attention to detail, accuracy, organization, and ability to manage multiple campaigns simultaneously.
• Data-driven mindset with the ability to turn performance data into clear, actionable recommendations.
• Hands-on use of AI tools for analysis, optimization, or workflow automation.
• Proactive and transparent communication, including early risk escalation, and willingness to learn new platforms quickly.

Nice to have

• Digital marketing experience in B2B technology.
• Experience with emerging advertising channels.
• Familiarity with Marketo and Salesforce.

Culture & Benefits

• Collaborative, respectful, diverse, and inclusive work environment.
• Five volunteer time-off days per year.
• Equity awards and medical, dental, and vision plans.
• Family planning benefits, HSA, FSA, transportation savings account, and 401(k) with company match.
• Life, accident, disability, business travel accident, employee assistance, and other well-being benefits.