AI Native Performance Marketing Manager

Company

hirify.global is a video hosting platform for Video Sales Letters used by direct response and performance marketers.

What you will do

• Own ROAS and key performance metrics across Meta, Google, YouTube, and LinkedIn campaigns.
• Manage campaign performance from initial click through conversion across trials, information products, and book-a-call funnels.
• Collaborate with copywriters, designers, CRO specialists, developers, and product managers to improve landing pages, funnel flows, messaging, and creative.
• Define and manage the creative testing lifecycle, including hooks, angles, calls to action, and formats.
• Analyze weekly campaign data and use insights to improve copy, creative, audience targeting, and acquisition strategy.
• Implement and maintain accurate attribution using Meta Pixel, CAPI, Google Tag Manager, UTM parameters, third-party tracking, and custom tracking.

Requirements

• At least 2 years of experience running Meta Ads with budgets of at least $15,000 per month.
• Strong understanding of ROAS, CAC, LTV, CTR, and CVR, with a direct-response focus on leads and conversions.
• Experience with audience segmentation, behavioral retargeting, and creative hypothesis testing.
• Experience with tracking and attribution, including Meta Pixel, CAPI, and UTM setup.
• Experience with SaaS, information products, or high-ticket offers.
• Ability to collaborate closely with creative teams and work with AI agents, LLMs, and Claude Code.

Nice to have

• Experience with Google Search, YouTube, or LinkedIn advertising.
• Experience managing both low-spend retargeting and high-spend prospecting campaigns.
• Familiarity with CRO, funnel auditing, test planning, or split testing.

Culture & Benefits

• Fast-paced, experimentation-driven work focused on shipping tests, learning from data, and iterating quickly.
• Data-led decision-making centered on campaign performance and business outcomes.
• Direct, clear communication and close cross-functional collaboration.
• Autonomy to own performance, form hypotheses, and make decisions based on results.