Digital Content Specialist

Location: Broomfield, Colorado; Chicago or Peoria, Illinois; or Irving, Texas, United States

Salary: $89,210–$133,810 per year

Company

hirify.global's Cat Digital organization builds digital solutions using data, technology, advanced analytics, telematics, and AI for customers and dealers.

What you will do

• Create, update, and publish digital content for rental and used-equipment experiences across CMS and PIM platforms.
• Author landing pages, product listing and detail pages, marketing content, equipment descriptions, specifications, features, and media assets.
• Manage CMS page structures, components, templates, layouts, metadata, tagging, versioning, and publishing workflows.
• Create and maintain product attributes, classifications, specifications, and catalog data while coordinating upstream product information.
• Apply SEO practices and collaborate with UX, marketing, product, and engineering teams to support user journeys and conversion goals.
• Audit and validate content for accuracy, completeness, consistency, taxonomy compliance, and governance standards.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Information Systems, or a related field.
• Experience in digital content authoring, content management, or web publishing.
• Hands-on experience with Adobe Experience Manager or another enterprise CMS, plus familiarity with PIM systems and product data modeling.
• Knowledge of content lifecycle management, taxonomy, metadata, tagging, SEO, and structured content.
• Strong attention to detail, communication, business analysis, critical thinking, and cross-functional collaboration skills.
• Experience with PLP/PDP content, CMS–PIM integrations, Agile product teams, analytics tools, or multi-region content environments.

Culture & Benefits

• Medical, dental, and vision benefits.
• Paid time off, holidays, volunteer time, parental leave, and adoption benefits.
• 401(k) savings plans, HSA, FSAs, disability benefits, and life insurance.
• Career development, tuition reimbursement, incentive bonus, wellness programs, and employee discounts.
• Visa sponsorship is not available for this position.