6 часов назад
Brand Strategy
80 000 - 90 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Brand Strategy (CPG Consumer Insights): Translating client objectives into growth opportunities and data-driven narratives for CPG brands with an accent on consumer behavior, market trends, and retail research. Focus on assessing investment impact, presenting actionable insights, and coordinating Sales, Operations, and Marketing to support brand and category growth.
Location: Chicago, IL, United States; remote and hybrid work options
Salary: $80,000–$90,000 per year
Company
provides retail consumer insights, analytics, and consulting services for the Health & Wellness and CPG industries, using comprehensive data to support AI and machine learning models.
What you will do
- Collaborate with CPG clients to understand business challenges, identify growth opportunities, and interpret industry trends.
- Partner with Sales to show manufacturers how to use solutions to achieve marketplace goals.
- Assess the financial impact of client investments and align recommendations with ROI objectives.
- Create data-driven stories and deliver engaging presentations for clients and internal stakeholders.
- Provide future-focused analysis and recommendations for brand and category advancement.
- Coordinate Sales, Operations, and Marketing communications and go-to-market collateral.
Requirements
- 4+ years of experience in a client-facing role.
- Background in consulting, market research, consumer insights, or category/brand management.
- Proficiency in PowerPoint and Excel.
- Experience with , Circana, or Nielsen data.
- Strong interest in CPG market dynamics, consumer behavior, and the food, beverage, beauty, or VMS sectors.
- Excellent communication skills and the ability to manage multiple projects in a fast-paced environment.
Culture & Benefits
- Collaborative, flexible, and communicative culture centered on employees.
- Hybrid work options supporting work-life balance.
- Paid volunteer time and matched charitable donations.
- Semi-annual employee surveys used to shape company programs, benefits, and culture.
- Values include direct communication, determination, passion, and collaboration.
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