Activation Lead (Digital Media)

Location: London, United Kingdom. This is a full-time hybrid role, with teams in the office around four days a week. The role requires the right to work in the UK.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, technology, and partnerships to deliver personalized marketing at scale.

What you will do

• Lead the London Activation Hub and oversee activation services, ad operations, reporting, SLAs, workflows, and campaign delivery for Amazon businesses including Prime Video and RMI.
• Manage digital planning and activation across social, programmatic, implementational planning, offline consultancy, partnerships, influencers, and nearshore teams in Warsaw.
• Translate strategy into integrated digital plans, align local-market execution with central planning, and guide stakeholders on platforms, systems, measurement, and proprietary solutions.
• Manage campaign budgets, daily spend, bid strategies, tracking, optimization, trading deals, technology fees, and commercial opportunities.
• Lead cross-channel performance reporting, analytics, dashboards, data provisioning, brand safety, viewability, attention scoring, and measurement frameworks.
• Develop team capability and morale while managing resourcing, cost control, transformation initiatives, and senior stakeholder relationships across WPP and Amazon.

Requirements

• Extensive experience in digital paid media, strategy, retail, or consulting, with a strong background in biddable media.
• Advanced knowledge of at least two digital practice areas and experience coaching junior team members.
• Proven experience managing complex, multi-market accounts and delivering measurable business outcomes.
• Experience managing large, multi-market, networked teams and dynamic hubs.
• Strong strategic, data-driven, and persuasive communication skills, including communication with C-suite stakeholders.
• Right to work in the United Kingdom is required.

Nice to have

• Ability to travel frequently on short notice and work flexible hours for regionally distributed teams.
• Experience working effectively in a matrix organization.

Culture & Benefits

• Inclusive, open environment built on trust, respect, collaboration, and professional growth.
• Access to global hirify.global and WPP networks, learning opportunities, and employee resource groups.
• Medical, retirement, vision, and dental insurance, paid time off, partner discounts, and mental health awareness days.
• Hybrid working model with frequent in-office events and team collaboration.