12 часов назад
Lead - B2B Retail Marketing, China
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Lead - B2B Retail Marketing, China (Retail Marketing): Developing and executing Greater China B2B marketing strategies, retail activations, and localized brand experiences across wholesale channels with an accent on consumer journeys, brand storytelling, and sell-through growth. Focus on translating regional brand priorities into market-specific GTM playbooks, coordinating cross-functional partners, and delivering insight-backed sales meetings and in-store execution.
hirify.global">Locati:
hirify.global">Company
develops and sells products through retail and wholesale channels, with a focus premium brand experiences.
What you will do
- Develop and execute the Greater China B2B marketing strategy across wholesale channels.
- Elevate the in-store csumer journey and deliver localized retail activatis across China.
- Translate the regial brand visi and B2B priorities into market-specific go-to-market playbooks.
- Coordinate Sales, Business Development, Merchandising, Training, B2B distributors, landlords, and other partners.
- Lead 360-degree brand experiences, always- activatis, visual tools, and localized brand storytelling to improve sell-through.
- Coordinate end-to-end sales meetings and prepare insight-backed presentatis to accelerate seasal adopti.
Requirements
- At least 8 years of relevant experience in omnichannel retail or trade marketing and brand activati.
- At least 4 years of team management experience across different store formats and markets.
- Strg knowledge of the retail industry and its operatial challenges and opportunities.
- Experience managing multiple projects with attenti to both strategic priorities and executi details.
- Willingness to visit retail partners, with approximately 20% of working time spent away from the desk.
hirify.globalg>Professial working proficiency in Chinese and English. hirify.globalg>
Culture & Benefits
- Entrepreneurial, hands- approach to retail marketing.
- Close collaborati with Chinese Marketing, B2B Sales, Commercial, Merchandising, and Training teams.
- Regular engagement with retail partners and business partners.
- Opportunity to shape locally relevant brand experiences across Greater China.
Будьте осторожны: если работодатель просит войти в их систему, используя iCloud/Google, прислать код/пароль, запустить код/ПО, не делайте этого - это мошенники. Обязательно жмите "Пожаловаться" или пишите в поддержку. Подробнее в гайде →