1 день назад
Growth Marketing Manager (Paid & Organic Acquisition)
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Описание вакансии
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TL;DR
Growth Marketing Manager (Paid & Organic Acquisition): Building and scaling multi-channel customer acquisition across paid and organic channels with an accent on B2B lead generation, funnel optimization, and attribution. Focus on launching and optimizing campaigns, running structured A/B tests, and turning marketing activity into qualified pipeline and measurable revenue.
Location: Remote from Brazil, Mexico, Costa Rica, or Colombia; U.S. business hours required
Company
is hiring for a client seeking a hands-on growth marketer to scale paid and organic customer acquisition.
What you will do
- Build, launch, optimize, and scale campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, TikTok, Reddit, and X.
- Own targeting, audience segmentation, ad copy, creative direction, budgets, landing pages, and full-funnel B2B lead-generation campaigns.
- Drive organic growth through LinkedIn, X, Instagram, TikTok, Reddit, and YouTube using content strategies, hooks, and messaging tests.
- Identify funnel bottlenecks and run A/B tests across creatives, landing pages, audiences, and bidding strategies.
- Manage GA4, Google Tag Manager, pixels, conversion tracking, UTMs, dashboards, and performance reporting.
- Align acquisition campaigns with sales and revenue goals while collaborating with designers, content creators, sales, and leadership.
Requirements
- 3+ years of hands-on Growth Marketing or Performance Marketing experience.
- Strong experience with Google Ads, Meta Ads, and LinkedIn Ads; additional experience with TikTok, YouTube, Reddit, or X is valuable.
- Proven ability to generate qualified leads, pipeline, and measurable revenue.
- Strong knowledge of PPC, funnels, audience segmentation, attribution, and conversion optimization.
- Hands-on experience with GA4 and Google Tag Manager, plus conversion-focused copywriting and messaging skills.
- Ability to work remotely from Brazil, Mexico, Costa Rica, or Colombia during U.S. business hours.
Nice to have
- Organic social or content-led growth experience.
- HubSpot, Salesforce, or Marketo experience.
- Experience managing multiple accounts or significant advertising budgets.
- Canva or Adobe Creative Suite familiarity.
- Google Ads or Meta certifications.
Culture & Benefits
- Fully remote opportunity.
- Ownership across paid and organic growth.
- Freedom to test new channels, creatives, and growth strategies.
- High autonomy in an execution-focused environment.
- Opportunity to build and scale a multi-channel acquisition engine.
Hiring process
- Application review followed by a Spark Hire introductory video.
- Growth Marketing interview and campaign/performance deep dive.
- Client interview, offer, and onboarding.
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