Senior Digital Product Owner - Lead & Analytics

Location: Broomfield, Colorado; Chicago or Peoria, Illinois; Irving, Texas; or Phoenix, Arizona, United States

Salary: $112,710–$183,140 per year

Company

hirify.global's digital and technology arm builds digital solutions using connected-asset data, advanced analytics, telematics, and AI capabilities for customers and dealers.

What you will do

• Define the product vision, strategy, and roadmap for lead management and analytics across rental and used digital platforms.
• Own the end-to-end lead lifecycle, including capture, enrichment, routing, tracking, attribution, and conversion measurement.
• Design and optimize lead-generation journeys across equipment inquiries, quote requests, reservations, dealer contact flows, and location-aware triggers.
• Standardize event tracking, tagging, data-layer frameworks, KPIs, and campaign attribution across CRS 2.0 and rent.cat.com.
• Drive conversion rate optimization through funnel analysis, user behavior insights, form optimization, and A/B testing.
• Partner with engineering, marketing, analytics, CRM, CMS, PIM, and dealer teams to integrate systems and improve lead quality and outcomes.

Requirements

• Bachelor's degree in Computer Science, Engineering, Marketing, Business, or a related field.
• Experience in digital product management or product ownership, analytics, digital marketing, or lead management systems.
• Strong knowledge of web analytics tools, tagging frameworks, attribution models, data pipelines, event tracking, and customer journey analytics.
• Experience with Adobe Analytics, Google Analytics, tag management systems, CRM systems, lead routing, CRO, and A/B testing.
• Ability to collaborate across engineering, marketing, analytics, and business teams and translate data into actionable insights.
• Knowledge of business analysis, software product management, software problem management, and user acceptance testing.

Nice to have

• Experience with Python, Snowflake, and SQL.
• Agile Product Owner certification such as CSPO or SAFe PO/PM.

Culture & Benefits

• Medical, dental, and vision benefits, subject to plan eligibility.
• Paid vacation, holidays, volunteer time, parental leave, and adoption benefits.
• 401(k) savings plans, HSA, FSAs, disability benefits, and life insurance.
• Career development, tuition reimbursement, health lifestyle programs, employee assistance, voluntary benefits, and discounts.
• Incentive bonus opportunities.