Associate Director, Sports & Entertainment Partnerships

Location: London, United Kingdom; hybrid, with teams in the office around four days a week. This is a UK-based role requiring the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, intelligence, and partnerships through the WPP Open platform.

What you will do

• Manage the day-to-day running of key client accounts and act as a primary contact for assigned projects and workstreams.
• Lead the development and execution of partnership, sponsorship, branded entertainment, influencer, and cultural marketing activations.
• Coordinate multidisciplinary internal teams, WPP agencies, and external partners to deliver campaigns and content on time and within budget.
• Translate client needs into clear briefs and contribute to creative ideas, proposals, and partnership solutions.
• Identify opportunities for account growth and expanded activity across sport, entertainment, and cultural marketing.
• Support campaign evaluation, reporting, and the use of data and insights to improve future client work.

Requirements

• Experience in account management, partnerships, sponsorship, or content roles within an agency, media, sport, or entertainment business.
• Experience managing client projects and multi-partner campaigns.
• Strong organisational, project management, client communication, and presentation skills.
• Understanding of sport, entertainment, sponsorship, influencer, or cultural marketing ecosystems.
• Ability to collaborate across multidisciplinary teams with strong commercial awareness.
• Right to work in the United Kingdom is required.

Culture & Benefits

• Open and inclusive environment built on trust, respect, collaboration, and professional development.
• Access to global hirify.global and WPP networks, professional connections, and learning opportunities.
• Hybrid working model with regular in-office collaboration and team events.
• Medical, group retirement, vision, and dental insurance.
• Paid time off, partner discounts, employee resource groups, and mental health awareness days.