(Senior) Business Manager, Pets (m/f/d)

Location: Bayreuth, Germany

Company

hirify.global develops child safety and lifestyle products including car seats, baby carriers, kids furniture, and strollers, and is expanding into the Pets category as part of Goodbaby International Holdings Ltd.

What you will do

• Build and shape the hirify.global Pets business category, defining its strategy, product portfolio, and long-term roadmap.
• Identify consumer needs, market opportunities, competitive developments, and emerging trends, translating insights into product and growth opportunities.
• Develop business cases for new products, portfolio extensions, and strategic initiatives from concept through market launch.
• Own and optimize the Pets portfolio, including forecasting, KPIs, sales performance, and profitability.
• Coordinate Design, Development, Quality, Sourcing, Operations, Marketing, and Sales to deliver products on time, on cost, and on quality.
• Drive category positioning, sales tools, customer engagement, product training, sell-in activities, go-to-market execution, and the structures needed to scale the category.

Requirements

• Several years of experience in Product Management, Category Management, Business Development, Go-to-Market, Sales, Marketing, or a similar commercial role, ideally in the Pets industry.
• A bachelor’s degree in Business, Product Management, Engineering, Design, or a related field, with a proven track record of driving growth and business performance.
• Experience building, launching, or scaling a new product category, brand, business unit, or growth initiative.
• Ability to translate market and consumer insights into compelling product and growth strategies.
• Experience working with suppliers, manufacturers, and sourcing teams, including understanding of costing, product quality, and commercialization.
• Ability to create structure in ambiguous environments while combining strategic thinking with a hands-on, entrepreneurial mindset and strong ownership.
• Proven experience leading cross-functional initiatives across Product Development, Design, Marketing, Sales, Operations, Sourcing, and other functions.
• Strong analytical, commercial, project management, organizational, and communication skills.
• Fluency in English and German is required.

Nice to have

• International sourcing and manufacturing experience.
• Additional language skills.

Culture & Benefits

• International environment with employees from over 29 nations.
• Inclusive working environment focused on diversity and equal opportunities.
• Opportunities for professional and individual development.
• Competitive salary, attractive annual leave, and discounts on hirify.global products.
• Company values include Imagination, Belief, Passion, Strength, Respect, and Love.