Senior Data Product Manager (Marketing Data)

Location: Based in Germany with remote work possible; occasional on-site collaboration may be required in Berlin or Cologne.

Company

hirify.global is a European e-pharmacy focused on creating accessible healthcare solutions through technology and data.

What you will do

• Build and shape the new Marketing Data & Measurement team, including its product capabilities and ways of working.
• Own the Marketing Data Product roadmap and translate marketing measurement strategy into scalable products.
• Develop data products for attribution, customer lifetime value, marketing mix modeling, and incrementality testing.
• Work with Data Engineering and IT on data models, pipelines, integrations, reliability, quality, and governance.
• Translate marketing challenges into product opportunities, prioritize features, and drive adoption through measurable business outcomes.
• Coordinate Marketing, Marketing Analytics, Product, Data Engineering, and IT stakeholders through agile delivery.

Requirements

• Several years of experience as a Product Owner or Product Manager in Marketing Analytics, MarTech, or Data Products.
• Strong knowledge of marketing, e-commerce, performance marketing, brand marketing, CRM, and customer retention.
• Hands-on experience with attribution, marketing mix modeling, and incrementality testing.
• Strong understanding of modern data platforms, especially Databricks, dbt, Power BI, data models, pipelines, and integrations.
• Experience with agile delivery, backlog management, sprint planning, Jira, and Confluence.
• Fluent English and German required.

Nice to have

• Experience building or leading cross-functional teams.
• Experience in e-commerce, retail, or the healthcare and pharmaceutical industry.
• Experience communicating with senior and C-level stakeholders.

Culture & Benefits

• Remote work can be arranged individually, including up to 20 days per year anywhere in the EU.
• Team-building events and regular company celebrations.
• Kindergarten grant of €100 per month for eligible childcare expenses.
• Free professional mental health support through nilo.
• Internal and external training and career development support.
• Fully funded Deutschland Ticket and Urban Sports Club membership options.