Senior Marketing Manager (Darkstores)

Location: Hybrid in Kuala Lumpur, Malaysia

Company

Global technology company providing ride-hailing, freight, delivery, intercity travel, and financial services across 48 countries.

What you will do

• Launch and grow the darkstores vertical in a new Southeast Asian market, from early testing to scalable marketing activities.
• Plan and execute end-to-end marketing campaigns, including customer insights, concepts, execution, optimization, and performance tracking.
• Partner with Product to shape in-app placements, messaging, and user flows.
• Work with CRM teams to develop communication strategies, campaign mechanics, and high-impact user journeys.
• Develop offline branding initiatives across couriers, packaging, and local activations.
• Track performance, run experiments, adapt communications to local culture, and iterate based on data and insights.

Requirements

• Experience in marketing, growth, or brand roles within consumer apps, e-commerce, delivery, or marketplaces.
• Hands-on execution experience across digital, CRM, in-app, and offline channels.
• Experience working in a matrix and collaborating with Product, CRM, Analytics, Operations, and local teams.
• Ability to create structure from ambiguity, move quickly, and own projects end-to-end.
• Data-driven mindset, creative approach, and strong cross-functional communication skills.
• Fluent English required.

Nice to have

• Experience working with or promoting products in Southeast Asian markets.

Culture & Benefits

• Mentoring, career consulting, and learning programs.
• International collaboration and access to the Global Talent Exchange Program.
• Company-wide challenges, awards, sports activities, and employee-led social impact and volunteering projects.
• Co-financed language courses and internal speaking clubs.
• Benefits may vary depending on location.

Hiring process

• Application review followed by a hiring manager interview.
• Successful candidates receive an offer and proceed to hiring.