Demand Generation Specialist (Cybersecurity)

Location: Tokyo, Japan; hybrid work culture

Company

hirify.global provides cybersecurity software and services for business and consumer customers.

What you will do

• Plan and execute multi-channel demand generation campaigns across B2B, B2C online, and retail channels.
• Generate and track MQLs, SQLs, pipeline opportunities, campaign KPIs, and funnel performance.
• Create and localize web content, sales enablement materials, blogs, email copy, lead magnets, and campaign assets for the Japanese market.
• Manage social media content and campaign amplification, including community monitoring and content production coordination.
• Support PR activities, media communications, press materials, seminars, webinars, exhibitions, and customer events.
• Prepare performance reports, analyze results, and support budget tracking, purchase orders, and invoice checks.

Requirements

• At least 3 years of experience in demand generation, campaign execution, PR, social media, content marketing, or event operations.
• Experience in copywriting, content writing, editing, proofreading, campaign or event execution, KPI tracking, and reporting.
• Experience coordinating with internal stakeholders, agencies, vendors, media, or partners.
• Excellent written and verbal communication skills in Japanese.
• Business-level English required for reading global materials, email communication, and basic collaboration with global teams.
• Practical Microsoft Office experience for document creation, data organization, and reporting.

Nice to have

• Experience in IT, cybersecurity, SaaS, or B2B technology marketing.
• Experience with Salesforce, CRM, marketing automation, BI, or digital analytics platforms.
• Experience with press releases, media relations, PR events, corporate social media, SEO, digital advertising, or email marketing.
• Experience directing production of videos, articles, blogs, white papers, or event reports.

Culture & Benefits

• Hybrid work arrangements balancing personal commitments and face-to-face collaboration.
• Work and family support with various leave policies.
• Attractive 401K pension scheme.
• Office located in central Shinagawa.
• Access to learning platforms and development opportunities.