2 дня назад
TV, Video, Audio & Display Strategist (AdTech)
85 000 - 95 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
TV, Video, Audio & Display Strategist (AdTech): Planning and optimizing full-funnel TV, video, audio, and display programs to grow new customers, revenue, and LTV with an accent on media strategy, measurement, and cross-channel optimization. Focus on designing incrementality tests, forecasting impact, controlling frequency and inventory quality, and applying AI-enabled platform insights to scale profitable growth.
Location: USA - Remote
Salary: $85,000–$95,000 per year, plus monthly variable revenue payments and a discretionary annual performance bonus.
Company
is an independent full-funnel marketing agency focused on media, measurement, and measurable growth across commerce, search, social, TV, and audio.
What you will do
- Develop full-funnel TVAD strategies across CTV/OTT, linear TV, online video, digital audio, podcasts, and programmatic display.
- Lead client strategy, execution, growth updates, and quarterly business reviews tied to revenue, CAC, LTV, and incremental reach.
- Coordinate TVAD initiatives with Search, Social, Commerce/Retail Media, CRM, Creative, Econometrics, and client leadership teams.
- Use DSP capabilities, audience data, inventory controls, pacing, frequency management, brand safety, and verification to optimize campaigns.
- Design incrementality, lift, holdout, A/B, and time-series tests; forecast impact and communicate measurement and attribution findings.
- Identify recurring sources of media waste, document learnings, and scale practical innovations with proven incremental impact.
Requirements
- 5–7 years of experience managing TV, video, audio, and display programs at scale, or in analytical roles with strong media analytics exposure.
- Experience with CTV/OTT, linear TV, online video, digital audio or podcasts, and programmatic display.
- Familiarity with DSPs, advertising platforms, verification, invalid traffic, viewability, audience data, frequency management, publishers, PMP programs, and partners.
- Experience with incrementality or lift measurement, basic A/B testing, forecasting, and connecting media performance to revenue, CAC, LTV, and incremental reach.
- Advanced Excel or Google Sheets skills; familiarity with SQL, GA4, and platform analytics.
- Strong client communication, storytelling, documentation, expectation-setting, and cross-functional collaboration skills.
Culture & Benefits
- Fully remote work with flexible, unlimited paid time off and 20 paid holidays.
- Medical, dental, vision, life, and disability insurance, plus flexible spending accounts.
- Retirement plan with a 100% match on contributions up to 4%.
- Telemedicine and teletherapy at no cost, wellness benefits, equity, and charitable giving support.
- Paid parental leave: 16 weeks for birthing parents and 12 weeks for partners.
- On-demand learning, mentorship, and leadership and management development programs.
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