Marketing Manager, Events and Partnerships (SaaS)

TL;DR

Marketing Manager, Events and Partnerships (SaaS): Building and delivering a UKI-wide programme of more than 20 events, activations and partner initiatives with an accent on event strategy, industry partnerships and pipeline growth. Focus on managing complex event operations, connecting activities to acquisition and retention campaigns, and using Salesforce, HubSpot, AI and automation to improve performance reporting.

Location: UK and Ireland; hybrid work with flexi-time and working-from-home options, with remote work also possible by arrangement. Regular travel across the UK and Ireland is required.

Company

hirify.global provides software for hair and beauty salons, spas and medical-aesthetic clinics worldwide.

What you will do

• Own the annual UKI events and partnerships strategy, calendar and budget.
• Plan and deliver more than 20 in-person and digital events, activations, webinars and sponsorships each year.
• Manage end-to-end event operations, including venues, suppliers, contracts, speakers, staffing, travel, logistics, lead capture and guest experience.
• Build relationships with brand partners, media, associations, educators, consultants, influencers and industry operators.
• Connect events and partnerships with sales, acquisition, customer retention and growth campaigns.
• Track pipeline influence, account progression, sign-ups and engagement in Salesforce, and provide post-event performance reviews.

Requirements

• 5+ years of experience in event management, partnerships or integrated marketing, ideally in beauty, aesthetics, SaaS or B2B.
• Experience building event programmes and delivering complex events from planning through reporting.
• Strong relationship-building and stakeholder management skills with senior partners, customers and prospects.
• Ability to manage multiple events, suppliers, budgets, stakeholders and deadlines simultaneously.
• Commercial mindset with the ability to connect events and partnerships to pipeline, retention and growth.
• Willingness and ability to travel regularly across the UK and Ireland and work flexibly around event schedules.

Nice to have

• Experience in the beauty, aesthetics, SaaS or B2B sectors.
• Interest in using AI and automation to improve planning, administration, communication and reporting.

Culture & Benefits

• Private healthcare, wellness days, an employee assistance programme and online GP access.
• Competitive compensation, employee share purchase scheme, pension, life assurance and income protection.
• Bike-to-work scheme, tax-saver transport tickets and three moving days.
• Enhanced maternity and paternity benefits, plus leave supporting fertility treatment, pregnancy loss and menopause.
• Learning and development programmes with access to LinkedIn Learning and other online resources.
• Flexible working arrangements and a collaborative, inclusive environment.