Marketing Manager (Fintech)

TL;DR

Marketing Manager (Fintech): Growing online revenue, sales, and customer adoption for financial and digital products across payment, lending, and insurance solutions with an accent on integrated media planning, campaign execution, and performance optimization. Focus on building commercial marketing strategies, improving digital channel experience, managing agency and media partners, and leading innovation across a complex financial services portfolio.

Location: Johannesburg, South Africa; base location at Midrand, Vodacom Campus

Company

A telecommunications and digital services company expanding its financial technology portfolio through payment, lending, insurance, and digital ecosystem products.

What you will do

• Develop and implement marketing strategies for financial and digital product portfolios, targeting online sales and business KPIs.
• Plan and manage integrated TV, OOH, radio, display, programmatic, paid search, paid social, and influencer campaigns.
• Coordinate marketing activities with Product, Analytics, Brand, Social Media, UX, Operations, and Finance teams.
• Monitor campaign performance, optimize budgets and media allocation, and provide recommendations based on analysis.
• Drive innovative positioning and differentiation for fintech products while ensuring brand and message consistency.
• Lead external partners, mentor team members, and build collaboration across the organization.

Requirements

• Three-year degree in Business, Marketing, or a related field.
• Six to eight years of relevant experience in digital and above-the-line media and channels.
• Experience managing social media, influencer marketing, paid search, paid social, and display or programmatic campaigns.
• Demonstrated success delivering sales, revenue, profitability, product adoption, and operational targets.
• Experience creating strategic plans for competitive market positioning and market-share growth.
• Experience managing creative agencies and media for large consumer-facing brands, with strong relationship-building skills in complex organizations.

Nice to have

• Digital Marketing certifications.

Culture & Benefits

• Incentive programs and competitive benefits.
• Retirement funds, risk benefits, and medical aid benefits.
• Cell phone and data benefits.
• Fibre connection discounts and staff discounts through partner companies.
• Equal-opportunity workplace with a focus on diversity and inclusion.

Hiring process

• Applications close on 18 August 2026.
• The approved Employment Equity Plan and targets will be considered during recruitment.