Media & Data Marketing Manager (Fintech)

TL;DR

Media & Data Marketing Manager (Fintech): Managing media planning, buying, and data strategies for the Japan market with an accent on cross-channel media programs and data-driven targeting. Focus on optimizing campaign ROI, increasing 1st party audience data, and enhancing digital platforms through SEO/SEM and web analytics.

Location: Hybrid in Tokyo, Japan. Must have the right to work in Japan; no immigration sponsorship provided.

Company

hirify.global is a world leader in payments technology, facilitating transactions across more than 200 countries and territories.

What you will do

• Develop and deploy comprehensive media strategies for B2C and B2B initiatives in the Japan market.
• Evaluate and optimize campaign performance across CTV, programmatic, search, social, and mobile to maximize ROI.
• Increase 1P audience data and engagement through the implementation of media innovations.
• Manage the local hirify.global.co.jp website, optimizing layout and traffic via Google Analytics, SEO, and SEM.
• Collaborate with regional leaders and agencies to implement high-tier, cross-channel media programs.
• Ensure all marketing operations align with audit and compliance requirements.

Requirements

• 7+ years of experience in media agencies, digital sales, or client-side marketing roles.
• Proven track record of managing media budgets and optimizing ROI specifically within Japan.
• Expertise in programmatic, search, paid social, and mobile acquisition campaigns.
• Business-level proficiency in both English and Japanese.
• Must possess the legal right to work in Japan; no new immigration sponsorship is available.
• Strong numerical skill set with the ability to translate data into actionable buying strategies.

Nice to have

• Experience in ad operations, media reporting, and QA (implementation of pixels, IAS, and UTMs).
• Deep understanding of the ad tech ecosystem, including DSPs, SSPs, and ad fraud prevention.
• Experience driving 1st party data capture campaigns and establishing 2nd party data partnerships.
• Hands-on experience managing owned social platforms and corporate websites.

Culture & Benefits

• Hybrid work model with flexible office attendance.
• Opportunity to drive digital and data transformation at a global scale.
• Inclusive environment as an Equal Opportunity Employer.
• Professional growth within a world-leading fintech organization.