Director, Brand Strategy (Fintech)

Location: Toronto, Canada; hybrid work required

Annual salary: CAD 193,500–236,500; typical starting salary is CAD 215,000.

Company

hirify.global is a digital banking platform that helps self-made business owners improve financial visibility, cash-flow management, and business resilience.

What you will do

• Drive integrated marketing planning, sequencing priorities and coordinating campaigns across the team.
• Oversee events, social, content, and influencer channels while improving throughput and creative quality.
• Define campaign positioning, success criteria, and creative briefs in partnership with the Creative Director.
• Own customer research, competitive analysis, brand tracking, category framing, and audience segmentation.
• Measure awareness, brand lift, share of voice, and campaign effectiveness.
• Lead three managers and approximately seven people while remaining involved in channel execution and brand governance.

Requirements

• End-to-end integrated marketing experience from strategy through execution.
• Strong numerical fluency and the ability to evaluate channel and influencer performance critically.
• Experience implementing marketing workflows and aligning stakeholders with competing priorities.
• Strong brand judgment and creative sensibility combined with operational rigor.
• Ability to work effectively in ambiguity and change, with curiosity about applying AI to marketing work.

Culture & Benefits

• Autonomy to take initiative, solve complex challenges, and build new approaches.
• Strong ownership of outcomes, continuous improvement, and direct feedback.
• Focus on measurable impact and helping small businesses thrive.
• Compensation growth is tied to impact and is not limited to an annual review cycle.
• Accommodation support is available throughout the hiring process.

Hiring process

• 45-minute video call with Talent.
• 60-minute video call with the Hiring Manager, followed by a 60-minute working session with the hiring team.
• 45-minute video call with a leadership team member.