Growth Marketing Lead, Marketplace (EdTech)

Location: San Francisco, United States

Company

A marketplace connecting families with early childhood education providers while helping educators launch and grow childcare programs.

What you will do

• Own parent acquisition across paid advertising, landing pages, lifecycle messaging, and on-platform conversion.
• Apply AI tools to personalize and scale the parent experience and marketing creative.
• Plan and run weekend events, social campaigns, and community partnerships to recruit educators and childcare providers.
• Build repeatable provider recruiting and onboarding systems that scale beyond one-off campaigns.
• Create growth playbooks, measurement infrastructure, and reporting across both marketplace sides.
• Partner with product and engineering to improve the website, funnel, and conversion performance.

Requirements

• Strong analytical skills with the ability to model CAC, LTV, payback, and unit economics independently.
• Technical fluency and sufficient computer science knowledge to collaborate effectively with engineers.
• Hands-on experience with paid and organic social media campaigns that drove customer acquisition.
• Ability to adapt messaging across different communities, income levels, demographics, and geographies.
• Strong interpersonal skills and willingness to run in-person community events.
• Experience building scalable systems instead of repeatedly executing manual campaigns.

Nice to have

• Experience working at a two-sided marketplace.
• Early childhood education, childcare, or edtech experience.
• Experience recruiting educators or similar supply-side audiences.

Culture & Benefits

• Hands-on ownership across both sides of a marketplace.
• Direct collaboration with product and engineering.
• Opportunity to apply AI tools to marketing and customer experience.
• Combination of analytical growth work and community-based events.