Product Marketing Lead, Public Safety

TL;DR

Product Marketing Lead, Public Safety (B2B SaaS/AI): Own VIA’s public safety marketing lifecycle, from sector strategy and high-impact content to multi-channel campaigns and industry events, with an accent on public-sector storytelling, field marketing, and execution. Focus on building case studies and campaigns, coordinating video production, auditing competitor positioning, and converting conference participation into pipeline and actionable market intelligence.

Location: Somerville, Massachusetts, United States, with flexibility to work from home as needed and access to company offices.

Salary: $100,000–$150,000 USD per year

Company

hirify.global provides digital infrastructure for mission-critical organizations, including agentic AI, zero-trust identity, quantum-resistant data, and offline stablecoin payments.

What you will do

• Own the public safety marketing strategy, sector positioning, and end-to-end content lifecycle across physical and digital channels.
• Create product two-pagers, value proposition decks, case studies, social campaigns, newsletters, advertisements, and other sector materials.
• Coordinate specialized video production and collaborate with media, PR, product, and corporate marketing resources.
• Lead conference and event marketing, including pipeline campaigns, booth strategy, live content capture, and post-event lead reporting.
• Conduct competitor audits and market intelligence research at industry events, translating findings into strategic recommendations.
• Manage marketing assets, website updates, booth inventory, promotional materials, and event logistics.

Requirements

• 4+ years of experience in product marketing, field marketing, or hybrid event and content creation roles, ideally in B2B SaaS, technology, or the public sector.
• Experience marketing to government, law enforcement, or corrections audiences is strongly valued.
• Strong portfolio covering social copy, advertising hooks, event taglines, case studies, whitepapers, and product two-pagers.
• Experience planning multi-channel campaigns, coordinating video production, and managing digital channels for pipeline development.
• Strong project management skills and comfort with travel, booth setup, live content capture, and simultaneous operational deliverables.
• Self-directed, adaptable, collaborative, and comfortable switching between strategic planning and hands-on execution.

Culture & Benefits

• Competitive benefits with flexible work options and individualized mentoring and growth programs.
• 401(k) plan with up to 5% employer contribution.
• Fully funded health, dental, and vision coverage for employees and their families from day one.
• Up to 24 weeks of paid parental leave, a paid ramp-back program, and a $10,000 family-forming benefit.
• Flexible vacation, Summer Fridays, an extended December holiday period, commuting support, and wellness guidance.
• Opportunities for remote work from eligible locations for up to two months per year, plus in-person team events and collaborative offices.