5 дней назад
Ad Measurement Lead (AI)
85 500 - 129 300$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Ad Measurement Lead (AI): Building and executing advertising measurement and research initiatives for the Roku streaming platform with an accent on campaign effectiveness, attribution, and business-outcome analysis. Focus on designing complex studies, analyzing ambiguous data, integrating third-party measurement providers, and using AI tools to scale measurement workflows.
Location: New York, United States. Hybrid work is expected, with office attendance generally Monday through Thursday and flexible remote work on Fridays.
Salary: $85,500–$129,300 annual base salary for New York.
Company
is a public streaming technology company that connects viewers, content publishers, and advertisers through its TV streaming platform.
What you will do
- Develop measurement plans with advertisers and agencies to evaluate campaign effectiveness and business outcomes.
- Lead quantitative and qualitative studies from feasibility and data analysis through reporting and presentations.
- Manage third-party measurement providers and support the onboarding and integration of new partners.
- Collaborate with marketing, sales, client services, product, partnerships, and analytics teams on scalable measurement solutions.
- Conduct meta-analyses and create case studies using third-party data to educate clients and internal stakeholders.
- Improve measurement methodologies and mentor junior team members through knowledge sharing and training.
Requirements
- 3–7 years of experience in campaign analytics, attribution, measurement, or research, ideally in TV, video, digital media, or advertising.
- Experience with ad effectiveness studies and providers such as Nielsen, comScore, Experian, or Foursquare.
- Experience with A/B testing, incrementality measurement, multi-touch attribution, or media mix modeling.
- Proficiency with SQL, Excel, Tableau, or similar analytical tools.
- Strong analytical judgment, communication, presentation, collaboration, and prioritization skills.
- Experience using AI tools for analysis, productivity, or workflow automation and supporting measurement for local or regional advertisers.
Culture & Benefits
- Fast-paced, collaborative environment focused on practical problem-solving and delivering customer value.
- Health insurance, equity awards, life and disability insurance, parental leave, wellness benefits, and paid time off.
- Global mental health and financial wellness support, with local healthcare, commuter, and retirement options where applicable.
- Inclusive workplace with reasonable accommodations available throughout the hiring process.
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