Назад
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5 дней назад

Ad Measurement Lead (AI)

85 500 - 129 300$
Формат работы
hybrid
Тип работы
fulltime
Грейд
lead
Английский
b2
Страна
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

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TL;DR
Ad Measurement Lead (AI): Building and executing advertising measurement and research initiatives for the Roku streaming platform with an accent on campaign effectiveness, attribution, and business-outcome analysis. Focus on designing complex studies, analyzing ambiguous data, integrating third-party measurement providers, and using AI tools to scale measurement workflows.

Location: New York, United States. Hybrid work is expected, with office attendance generally Monday through Thursday and flexible remote work on Fridays.

Salary: $85,500–$129,300 annual base salary for New York.

Company

hirify.global is a public streaming technology company that connects viewers, content publishers, and advertisers through its TV streaming platform.

What you will do

  • Develop measurement plans with advertisers and agencies to evaluate campaign effectiveness and business outcomes.
  • Lead quantitative and qualitative studies from feasibility and data analysis through reporting and presentations.
  • Manage third-party measurement providers and support the onboarding and integration of new partners.
  • Collaborate with marketing, sales, client services, product, partnerships, and analytics teams on scalable measurement solutions.
  • Conduct meta-analyses and create case studies using third-party data to educate clients and internal stakeholders.
  • Improve measurement methodologies and mentor junior team members through knowledge sharing and training.

Requirements

  • 3–7 years of experience in campaign analytics, attribution, measurement, or research, ideally in TV, video, digital media, or advertising.
  • Experience with ad effectiveness studies and providers such as Nielsen, comScore, Experian, or Foursquare.
  • Experience with A/B testing, incrementality measurement, multi-touch attribution, or media mix modeling.
  • Proficiency with SQL, Excel, Tableau, or similar analytical tools.
  • Strong analytical judgment, communication, presentation, collaboration, and prioritization skills.
  • Experience using AI tools for analysis, productivity, or workflow automation and supporting measurement for local or regional advertisers.

Culture & Benefits

  • Fast-paced, collaborative environment focused on practical problem-solving and delivering customer value.
  • Health insurance, equity awards, life and disability insurance, parental leave, wellness benefits, and paid time off.
  • Global mental health and financial wellness support, with local healthcare, commuter, and retirement options where applicable.
  • Inclusive workplace with reasonable accommodations available throughout the hiring process.

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