Product Manager, Data Activation (AdTech)

TL;DR

Product Manager, Data Activation (AdTech): Shape and execute a data activation product connecting proprietary consumer intelligence with DSPs, SSPs, identity providers, CTV platforms, and retail media networks, with an accent on partner integrations, audience activation, and API architecture. Focus on designing scalable integration frameworks, governing taxonomy and segment quality, defining product metrics, and balancing complex technical, customer, and business requirements.

Location: Remote, based in the United States

Company

hirify.global operates an AI-powered recruitment and candidate-matching platform and is listing this position on behalf of a partner company.

What you will do

• Define, prioritize, and execute the Data Activation product strategy and roadmap with executive leadership.
• Translate strategic goals into business cases, requirements, user stories, acceptance criteria, and Jira artifacts.
• Build a scalable partner integration platform for advertising, identity, data, CTV, and retail media ecosystems.
• Define integration architecture, data flows, partner onboarding frameworks, API strategy, and repeatable implementation processes.
• Own activation operations, including taxonomy governance, audience segment quality assurance, and partner certification.
• Establish success metrics, evaluate launches, support customer adoption, and coordinate priorities across Product, Engineering, Sales, Customer Success, and Solutions Engineering.

Requirements

• Significant Product Management experience in digital advertising, AdTech, marketing technology, streaming, or a related field.
• Experience managing partner integrations involving DSPs, SSPs, identity providers, data collaboration platforms, or similar technologies.
• Strong knowledge of identity resolution, including HHID, UID2, MAID, HEM, identity graphs, and activation workflows.
• Familiarity with The Trade Desk, LiveRamp, Adobe Experience Platform, Salesforce CDP, Google DV360, Meta, and clean room technologies.
• Deep understanding of programmatic advertising, audience activation, taxonomy management, measurement, API design, and integration architecture.
• Strong product documentation, stakeholder management, prioritization, communication, and cross-functional collaboration skills.

Nice to have

• Experience with CTV, Retail Media Networks, or Walled Garden activation.
• Familiarity with clean rooms and data collaboration platforms.
• Experience using AI tools for data analysis and product decisions.
• SQL or scripting experience.
• Experience developing scalable and repeatable product frameworks.

Culture & Benefits

• Fully remote and flexible work environment.
• Medical, dental, and vision coverage.
• Open paid time off.
• Professional growth and development opportunities.
• Direct exposure to executive leadership, enterprise customers, and leading advertising and data platforms.
• Occasional travel opportunities for team or client meetings.

Hiring process

• Applications are reviewed through an AI-powered matching process and shortlisted candidates are shared with the hiring company.
• Interviews and assessments are managed by the partner company's internal team.