Associate Manager, Marketing

TL;DR

Associate Manager, Marketing (B2B Product Marketing): Leading product marketing and go-to-market strategy for strategic growth areas, with an accent on positioning, demand generation, thought leadership, and executive engagement. Focus on launching complex solutions, creating sales enablement and content assets, improving AI-powered search visibility, and aligning senior stakeholders across functions.

Company

hirify.global is the hiring organization for this strategic B2B marketing role.

What you will do

• Develop differentiated positioning, messaging frameworks, value propositions, and launch plans for strategic solutions and services.
• Plan and execute integrated marketing programs across digital channels, events, ABM, webinars, content, and executive engagement.
• Support enterprise sales pursuits with customized campaigns, customer narratives, and sales enablement assets.
• Create thought leadership materials, including research reports, customer stories, whitepapers, executive presentations, blogs, videos, and podcasts.
• Improve SEO, paid campaigns, content performance, and visibility across AI-powered search experiences using analytics and audience insights.
• Align Product, Sales, Delivery, Customer Success, SMEs, Growth, ABM, and Corporate Marketing stakeholders to deliver business outcomes.

Requirements

• 8–10 years of B2B product, solution, or strategic marketing experience.
• Demonstrated expertise in product positioning, messaging, value proposition development, GTM strategy, and product or solution launches.
• Experience supporting enterprise sales through strategic pursuits and sales enablement.
• Strong capabilities in thought leadership, content development, demand generation, ABM, and pipeline-driven marketing.
• Practical experience using GenAI and modern marketing technologies, with an AI-first mindset.
• Excellent written, verbal, and presentation skills, plus the ability to influence senior stakeholders and manage multiple priorities.

Culture & Benefits

• Cross-functional collaboration with business leaders, sales, product teams, subject-matter experts, customers, and corporate marketing.
• Opportunity to influence strategic growth initiatives and strengthen market leadership.
• Work spans digital marketing, events, executive visibility, analyst relations, industry awards, and speaking opportunities.