обновлено 5 дней назад
User Acquisition Manager (Mobile)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
User Acquisition Manager (Mobile) (Mobile Growth): Building and scaling Guardio’s direct-to-app acquisition engine across mobile-first channels with an accent on paid acquisition, budget ownership, measurement, and creative testing. Focus on evaluating payback and incrementality, interpreting imperfect MMP data, running geo holdouts, and adapting quickly to platform changes.
Location: Tel Aviv, Israel; onsite
Company
develops consumer cybersecurity products that protect millions of people across devices, accounts, and digital touchpoints.
What you will do
- Find, test, and scale mobile-first acquisition channels, including Google App Campaigns, Meta, TikTok, Apple Search Ads, and mobile DSPs.
- Own account structures, budget allocation, bidding, and channel strategy.
- Evaluate channel performance through payback and incrementality.
- Work with MMP data, identify measurement limitations, and determine when to run geo holdout tests.
- Own creative strategy by briefing the Creative function and maintaining a consistent testing cadence.
- Respond quickly to changes in advertising platform policies and algorithms.
Requirements
- 3+ years of hands-on mobile app user acquisition experience in a revenue-focused environment.
- Expertise managing at least one major mobile acquisition channel, such as Google App Campaigns, Apple Search Ads, Meta D2A, TikTok D2A, or AppLovin D2A.
- Experience building acquisition programs from zero with limited baseline data and no established playbook.
- Proficiency with Mobile Measurement Partners, including AppsFlyer, Adjust, Singular, or Branch.
- Strong analytical skills and comfort working with large data sets and international campaigns.
- Fluent English, written and verbal, is required.
Culture & Benefits
- Work on consumer cybersecurity products protecting millions of users.
- Collaborative culture centered on transparency, feedback, and shared wins.
- Fast-paced environment with meaningful ownership and opportunities for rapid growth.
- Team dinners, company trips, and other social activities.
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